National Consent Enthusiasts Leave A Panty Trail…
and the CONSENT REVOLUTION has just begun

What’s this??  An “Ask First” thong on Victoria’s Secret’s display rack?  Did Victoria’s Secret get the message, join the revolution and start making consent-themed panties?

This “Ask First” thong showed up in this Victoria’s Secret in Miami

“Nope,” says FORCE, “It’s us.”  Over the weekend international consent-enthusiasts teamed up with FORCE to deploy “operation panty drop” in over a dozen stores in North America and Europe.

It all started last Monday, when FORCE: Upsetting Rape Culture borrowed the company’s trademark image to promote the satirical website  The site spoofs Victoria’s Secret “PINK” (an official line marketed at college and highschool students) as a way to promote consent and fight rape.  Consent is a verbal agreement about how and when people are comfortable having sex.  The fake site sports panties reading consent slogans, such as “Ask First” or “No means No.” On the “Then and Now” page, the parody says “Then we loves styles that were all about rape culture.  Now we love styles that are all about consent.  Catch changes hitting stores this holiday season!”

The organizers of PINK loves CONSENT believe the idea of consent should  be as mainstream and common as wearing a condom. Just like pausing to put on a condom prevents STD’s, pausing to check in with your partner prevents unwanted sexual experiences.  They say, “We need to create a culture where the sexual empowerment of women is more pervasive than the sexual violation.  We want to see the practice of consent show up in the bedroom just as much as ‘V-string’ thongs.”

The panty prank got an overwhelmingly positive response.  In two days, this site had over 200,000 hits. The stunt was written up in the Huffington Post, Jezebel, The Daily Beast and BUST to name a few. EVERYONE was talking about it on social media.  High school and college aged students blogged and reblogged the story like crazy. International consent enthusiasts tweeted positive declarations about why they #loveconsent.  On facebook, VS customers were wishing the consent campaign was real.  And during the broadcast of the annual Fashion Show the #victoriassecret hashtag was successfully hi-jacked to promote #loveconsent more than the #vsfashionshow.
Where did this outpouring for consent come from?

FORCE says, “The flash attention the project got didn’t come from us.  It came from somewhere deeper and more important.  People agree that sexual violence is unacceptable and are starting to wake up to how pervasive it actually is.  People are also starting to imagine a new world- a world without rape, where the sexual empowerment of women is more pervasive than sexual violation- where good communication replaces coercion and silence.”  

With all of its humor, PINK loves CONSENT is a serious glimpse of that imagined world. The project opened up a way for people to express their desire and need for change.  As one headline read, “Victoria’s Secret does not heart consent, but they should.”

After a week of viral internet action, consent has now gone analog.  Not only has consent popped up in unexpected place on the internet, such as Victoria’s Secret’s twitter feeds and teenage fashion blogs, but consent is now showing up in the material world, namely in Victoria’s Secret stores.  

“We wanted customers who hadn’t heard about PINK loves CONSENT on the internet to stumble upon it in stores.  Last week, Victoria’s Secret had shut down and @loveconsent [both the website and twitter handle are back up after the group fought the take down] and we realized we need another method to spread the good news of consent.  So, we cashed in our “Secret Rewards” card, printed up some con-sexy undies and shipped them out to supporters nationwide.  We want the important message of consent to continue to reach a broader and broader audience.”

When one shopper found them in the store in Miami, FL, she said, “When I picked up this pair of underwear, it was fun because I knew that they had been planted in the store, because I knew about I didn’t buy them, though- figured another shopper would appreciate the message and might join the consent revolution!”

Another shopper in Philadelphia, PA said she purchased a pair with the Ask First slogan, “…because if I am wearing sexy underwear, that doesn’t mean I am asking for anything. Ask me first!” She was not aware of PINK loves Consent prior to the purchase.

Lots of fans of the PINK loves CONSENT campaign are asking “Where do I buy these?” As one Jezebel journalist commented “My only complaint is that you can’t actually buy anything off the site, because now I kind of want some underwear that says “respect” on the crotch.”  FORCE, the group behind the prank, is not able to sell the underwear because they would probably get sued.

“At this point, we can argue that the PINK Loves Consent project is protected under fair use, because we are spoofing the Victoria’s Secret brand to educate people about consent and to critique the company. They have already taken legal action to try and block our website.  If we were also using their brand to sell underwear, we would probably be in court right now. There never was a plan to sell consent themed panties, just to create a consent revolution!”

Images from the “Panty Drop”
Before bemoaning that you missed the panty drop or that you can’t buy these undies online, check out FORCE’s  guide: “Do It Yourself Consent Panties: Sharing Consent in the Material World.”  The guide is a complete set of instructions on how to make-your-own consent inspired undies. For the experienced printer, there are images to shoot silk screens. And for the rest of us, there are instructions for using iron-ons or stencils. You can find the instructions of FORCE’s tumblr page or at the perma link  

“We can’t sell these but we would love for all the people who really, really, really want them to have them. Happy DIY-ing!”, says FORCE.

The other analog action the group is taking these days is a “PINK loves CONSENT Pocket Companion”.  The guide provides readers with information about consent and how to practice it at home.  You can view or download the guide at .

“The pocket guide is a great way to keep spreading the good news of consent.  And, it makes for excellent bedtime reading (wink, wink!).  If you wished you had been in on the panty drop, we are sorry to say that we are out of undies.  But, you can download the pocket guide, print it out and leave it wherever you see fit: your dorm room; your bed side table; the dining hall; even the pocket of some corporate lingerie store’s hoody.  We think loving consent is the best way to add bling to this year’s holiday styles!”

Where will consent end up next?  “Hopefully everywhere!” says FORCE.  “We would love to see consent in sex education, college campus policies, anti-rape laws and on the cover of Cosmo Magazine.  We live to see the day where sex-advice promotes good communication rather than ‘7 Ways to Tell What He’s Really Thinking.’  We live to see the day where communication and empowerment replace violence, coercion and silence.”

While the Victoria’s Secret parody was an excellent platform to spread the message of consent, you don’t need a pair of printed underwear to tell someone to “ask first”.  Consent is more than a style. Consent is more than a product. Consent is a practice.  

“While watching consent spread like wildfire on the internet is AWESOME, what we really need is for consent to take root in the bedroom.  The best way for the consent revolution to take root is for us to all practice what we ‘tweet’ and practice consent.”

FORCE: Upsetting Rape Culture



#victoriassecret tweets #loveconsent more than #vsfashionshow
Consent goes viral via Victoria Secret’s Fashion Show

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An interesting trend cropped up on twitter last night during the annual Victoria’s Secret fashion show and it wasn’t about Justin Bieber or angel wings.

During the annual Victoria’s Secret Fashion Show (which garners 10 million viewers and is the mega-company’s biggest promotional event) one would think most people tweeting about #victoriassecret would be tweeting about the #vsfashionshow. Not so!

Last night feminist and anti-r
ape activists were joined by young women, VS customers and consent enthusiasts from across the country to hi-jack Goliath’s social media outlet.  And it worked.  During the broadcast the #1 related hashtag to #victoriassecret wasn’t the #vsfashionshow, it was #loveconsent.

It all started on Monday, when FORCE borrowed the company’s trademark image to promote the fake site  The site pretends to be a Victoria’s Secret “PINK” (an official line marketed at college and highschool students) campaign to promote consent and fight rape.  Consent is a verbal agreement about how and when people are comfortable having sex.  The fake site sports new panties reading consent slogans, “Ask First” or “No means No”.  PINK loves CONSENT, posing as Victoria’s Secret, also promises to change its ways.  On the “Then and Now” page the parody says “Then we loves styles that were all about rape culture.  Now we love styles that are all about consent.  Catch changes hitting stores this holiday season!”

Monday and Tuesday went VIRAL!  In the first 24 hours the site had over 200,000 hits.  The stunt was written up in the Huffington Post, Jezebel, New York Magazine, and BUST to name a few.  And EVERYONE was talking about it on social media. High school and college aged students blogged and reblogged the story like crazy. Twitter users were loving Victoria’s Secret’s new look.  On facebook VS customers were wishing that it w
as real.  One tumblr post got reblogged 20,000 times.  

After revealing early Tuesday morning that came from a living room not a board room, organizers asked supporters to, “Tell #victoriassecret why you #loveconsent” during the fashion show broadcast.

“We want people to learn about consent,” FORCE says.  “We need to create a culture where the sexual empowerment of women is more pervasive than the sexual violation.  We want to see the practice of consent show up in the bedroom just as much as ‘V-string’ thongs.”

So what are people telling #victoriassecret about why they #loveconsent?
They were saying a lot.  Here are some of our favorites:

“I #loveconsent b’cos empowerment is the sexiest thing a woman can wear! #victoriassecret #vsfashionshow

#VSFashionShow @VictoriasSecret I #loveconsent because college should be a safe place for everyone.

“Preach. RT “@LoveConsent: I #loveconsent because feeling good sex is better than looking like good sex #victoriassecret#vsfashionshow

I love consent because I’m a bossypants. Or should I say a bossyunderpants. #loveconsent #victoriassecret #vsfashionshow

I started wanting to wear #VictoriasSecret to be “sexy” before I had even kissed anyone. I could have used a #LoveConsent line of panties

As one of the endless number of women who’s experienced sexual assault, I can’t say how inspiring #loveconsent is. Thanks@victoriassecret

@VictoriasSecret I’d much rather wear panties that say “Ask First” instead of “Unwrap Me.” I am not a new iPhone. #loveconsent

I #loveconsent because consent feels good. Push up bras do not. @victoriassecret #victoriassecret

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Tuesday night, all of the #loveconsent tweets rolling in were a chorus of people professing their love for women’s bodies, sex, healthy relationships, empowerment and a day when rape is not the norm in American culture.  

The #victoriassecret tweets had a slightly different feeling.  An overwhelming amount of the tweets were about how women should or do feel insecure when watching the Angels strut down the catwalk.

“When someone tells a fat girl she could be a #victoriassecret model. It’s so hard not to laugh

Sexiest, hottest, most depressing hour of my life. #victoriassecret #vsfashionshow

If anyone needs me i’ll be doing sit ups and lunges for the rest of my life :( #vsfashionshow

If you listen really carefully… you can hear the sound of millions of girls puking. #vsfashionshow

The #loveconsent crowd felt sad seeing these tweets!  And they tweeted back words of encouragement about self love and body love!  “LOVE what you see when you look in the mirror. EVERY body is beautiful. #VSFashionShow #LoveConsent,” tweeted Brittney-Elizabeth, a model for the paradoy campagin PINK loves CONSENT.

Others chimed in saying, “don’t hate yourself! love your body and #loveconsent #consentissexy #victoriassecret #VSfashionshow” and “Seeing tweets from women who feel less attractive thanks to the #VSFashionShow makes me so sad :( You are all beautiful! #LoveConsent”.

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The slew of tweets coming from #victoriassecret about how women should and do feel insecure about their bodies are not surprising.  Its normal for people to say insensitive things on the internet.  It is normal for women to talk about how they need to diet.  It is normal for women to feel like their bodies are inadequate or ugly when compared with the picture-perfect images of supermodels.

But what if it wasn’t normal?  What if we worshiped all body types?  

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(PINK loves CONSENT’s I love my Body and Victoria’s Secret’s I Love My Body)

What if the “Love what you see in the mirror” message came from the poster girl for Victoria’s Secret, Miranda Kerr, instead of the poster girl for PINK loves CONSENT?  What if women professed self love instead of self hate while watching the annual VS runway show? What if the dominant culture in America was as empowering and inspiring as culture of #loveconsent?  

FORCE says, “I thi
nk the reason Pink loves Consent went so viral is because we want it so bad.  The fake version of Victoria’s Secret is too good to be true.  But, what a better world to live in!  As a young woman in this country, I can’t imagine waking up to a major American corporation taking a stand against rape and professing the sexal empowerment of women.  Our country needs a different broadcast, a different message, a different image.  We need a culture that promotes health, safety, pleasure and real love for our bodies.”

Hopefully, “the powers that be” will notice the trend, read the love consent fan mail, feel the groundswell, and catch the virus.

As one tweet-er put it:
“@VictoriasSecret Make #loveconsent a real thing.  Join the revolution!!”

During the fashion show the main twitter handle for the consent campaign @loveconsent was suspended.  The account is still blocked and its tweets have disappeared from the twitt
er feeds including #loveconsent and #victoriassecret.  Additionally a link at to let visiters tweet “Dear #victoriassecret I #loveconsent because” was blocked for most of the fashion show.  Twitter was contacted Tuesday night by FORCE about the suspension and has yet to reply.  Organizers aren’t sure why their account is suspended, “The @loveconsent handle was getting a lot of retweets and top tweets for the #victoriassecret hashtag.  Maybe they complained.  We’ve also heard from people that you can’t search for the page on facebook, that you can only get to it with a direct link (  We understand that its tricky territory because at first, we were pretending to be Victoria’s Secret.  But now the cat is out of the bag.  On all our accounts we have tweeted and posted that we are a parody.  We believe that social media can be a tool for social change. We want to continue to use it to make the concept of consent go viral.  Blocking our account is hindering this necessary campaign.”

Despite the blocks, suspensions, missing tweets and empty searches, #loveconsent has gone viral.  The internet is awash with positive feedback and support for PINK loves CONSENT.  Perhaps the Consent revolution has begun. Even if it started with a parody and underwear.
Check it out!  On twitter #victoriassecret is related to #loveconsent  YES!

Check it out!  On twitter #victoriassecret is related to #loveconsent  YES!

Victoria’s Secret does NOT heart consent. Young customers play prank on lingerie giant.

Yesterday, young facebook users hi-jacked the social media outlets of Victoria’s Secret to promote something very different from panties and push-up bras. Within ten hours, over 50,000 people visited, where they saw Victoria’s Secret’s image “promoting consent to fight rape.”

The satirical website was launched at noon on Monday, December 3. According to the site, “PINK loves CONSENT is our newest collection of flirty, sexy and powerful statements that remind people to practice CONSENT. CONSENT is a verbal agreement about how and when people are comfortable having sex.”

Through Victoria’s Secret’s social media, the concept of consent was cropping up in some unexpected places. The Victoria’s Secret facebook pages were flooded with “I heart consent” posts, excited campus reps were retweeting, and the “pink hearts” at were declaring their love for “open sex talk.” One employee tweeted, “I am so happy to currently have a job for a company that stands for something so beautiful!! @LoveConsent #victoriassecret #loveconsent”  Highschool students were tweeting “I’m loving the new @LoveConsent! Victoria’s secret goes feminist!” At the outset, 100 young facebook users were in one the prank. It just went viral from there.  

How did customers respond to the prank? Victoria’s Secret fighting rape? Some people were skeptical, some people were confused, and most people LOVED it.  

The inbox was flooded with fan mail from over-joyed customers.

“Hey, I just wanted to say that I am really incredibly happy about PINK’s consent line. It’s really encouraging to see mainstream clothing that promotes women’s safety and choice while still being fashionable and letting her feel good about her body. I wasn’t a Victoria’s Secret customer before, but I sure as hell am now

“Dear Anyone who made this happen at VS,
Thank you! Thank you! Thank you! As a college student, and as someone who is constantly trying to create awareness of consent and body image awareness, I love this. As someone who is a survivor of assault, I love this. I love this times a million. I am floored, and a proud customer. I will flaunt these the minute I am able to buy them.”

Why should Victoria’s Secret (or anyone) promote consent? To end rape. By the time American women graduate from college 1 in 4 will have been raped. Every 21 hours, a rape occurs on an American college campus. Women are twice as likely to be raped in their lifetime than to develop breast cancer.  

Turns out feminist duo FORCE: Upsetting Rape Culture is behind the campaign. Just last month, on the eve of the last presidential election, the same team projected “Rape Is Rape,” along with stories of survivors, onto the US Capitol Building. FORCE says, “We envision a world where sex is empowering and pleasurable rather than coercive and violent.”

Will Victoria’s Secret take a nod from the customer fan mail and change their styles? Fighting rape would be a major shift for the brand. Though they are a woman-focused company, VS has never taken a stand on any women’s issue. In fact, their current designs seem to lean more toward rape culture than consent. Their PINK brand, marketed at high school and college-aged women, sports thongs with the slogan “SURE THING” printed right over the crotch. Young women across the country are wearing underwear with “SURE THING” literally printed over their vaginas. We can think of one circumstance where a vagina is treated like a “SURE THING”: rape.

So if Victoria’s Secret clearly would NEVER promote consent why use their brand for a consent campaign? The organizers say, “We could write a pamphlet about consent.  In fact, we have written and distributed pamphlets about consent.  But how many people are reading pamphlets about sexual practices and how many people are reading facebook post about Victoria’s Secret? Consent needs to become a mainstream idea. Condoms became a mainstream idea in response to the HIV/AIDS epidemic. Just like pausing to put on a condom prevents the spread of STDs, pausing to check in with you partner prevents unwanted sexual experiences.

Social media is becoming a tool for social change. We have seen the role of social media in revolution in the Arab Spring, but change Victoria’s Secret? “Probably not,” says the organizers.  “We’re not about taking Victoria’s Secret down.  We are about changing the conversation. The sexiness that is being sold to women by Victoria’s Secret is not actually about sex. It is not how to have sex, relationships or orgasms. It in an IMAGE of what it is to be sexy. So while we are sold cleavage, white teeth, clear skin and perfect hair no one is asking us how our bodies feel and what we desire. Victoria’s Secret owns the image of female sexuality, instead of women owning their own sexuality.”

As the project went viral, some saw right through the shenanigans. Many who knew it was a prank openly wished that it was real.  After a first incredulous look and some detective work, Jezebel blogger Katie J.M. Baker said, “If only Victoria’s Secret focused on empowering women rather than objectifying them!” Bloggers wrote about how the Pink Loves Consent project makes women look powerful and strong. Jezebel users commented on the “fiercely real” body types represented on the site. “Too bad they don’t use some models like her for their regular advertising. The girl’s gorgeous and it’s awesome to see a different body style once in awhile.” A frustrated Facebook user commented, “Damn, I wish these were real. I just got paid.”   And a savvy Victoria’s Secret customer tweeted, “So I guess the #loveconsent campaign isn’t actually affiliated with Victoria’s Secret but they SHOULD BE I WOULD BUY SO MUCH UNDERWEAR.”

Why do so many women love something they know is not real? FORCE made something that people want, but that a company like Victoria’s Secret can never give them. Imagine how different our lives would be if we put as much time and thought into sharing ideas like consent as we do into selling underwear.

As one high school student eloquently blogged:

“i’m still freaking out over this pink loves consent thing. And people say nothing’s gonna change, that talking and educating doesn’t help. Watch how many people will second-guess their actions when a widely popular company is pushing the issue. This is so fucking cool.”
—a seventeen year-old high school student posted on tumblr

We are so sorry to tell young women that Victoria’s Secret is not using its voice to create the change you need to grow up safe and free from sexual violence. Victoria’s Secret is not using its brand to promote consent. They are not promoting consent to their 4.5 million “PINK nation” members, to the 500,000 facebook fans or the estimated 10 million viewers who will be watching tonight’s fashion show. But what a different world would it be if they did?  What if consent and communication showed up in the bedroom as much as push-up bras and seamless thongs?  Things WILL change and talking and education DOES help.  We can create a culture where the sexual empowerment of women is more common than their sexual assault. But it’s going to take some work to keep on fighting against the messaging from giants like Victoria’s Secret.

While we can’t expect a message that is empowering for women to come from a brand like Victoria’s Secret, we can make it come from their hashtag. This campaign has only begun.

Tonight you can celebrate the annual Victoria’s Secret Fashion Show by joining more than one thousand social media activists who will be posting, pinning and tweeting about consent. Join the CONSENT REVOLUTION! Tweet at #VictoriasSecret why you #loveconsent. Facebook @VictoriasSecret about why @loveconsent is revolutionary. Combat the sickening reality of rape culture by making the culture of consent go viral!